Can Ajith’s Vivegam Break The First-Day Collection Record Of Rajinikanth’s Kabali?
Ajith’s Vivegam, that opens this Th, is set for a mammoth worldwide release, with its Tamil Nadu theatre count touching upwards of 700 screens. The film’s theatre booking has already begun, with the largest screens being reserved for its release. The stage is about for the film to require on the opening-day collection of Rajinikanth’s Kabali,which collected a record ₹21.5 crore from Tamil Nadu alone. providing Ajith’s previous film, Vedhalam (2015), had collected ₹15.5 crore on day one, this target doesn’t appear so much out of reach.
Apart from the large opening, another issue that connects each films is that they free throughout the reign of former Chief minster J Jayalalithaa. each films managed to get the advantages of a U certificate, and were exempted from paying entertainment tax. These films were additionally allowed to screen multiple early morning shows on day one.
A different time
A lot has modified since then, when the passing away of Jayalalithaa. The State’s political instability has affected the screenland moreover. There aren’t any tax advantages, as GST has been enforced and therefore the Government’s secure ‘cinema policy’ continues to be a mirage. however Ajith’s star power and fan base could change Vivegam to create a new opening-day gross, with higher ticket rates following GST. Vivegam’s advance booking has been extraordinary, and theatres area unit announcing early-morning shows on their social media handles, and they are being lapped up by the fans.
Meanwhile, Kollywood is facing a significant crisis in the distribution and exhibition pipeline, due to non-payment of distributor/producer settlement quantity for films that released when July 1. Since the Tamil Nadu Government has not start up with a policy following GST implementation, there’s ton of lacuna relating to the new taxes. Plus, the government has aforesaid there’ll be a ‘local body tax’, applicable additionally to GST. And there’s no official Government order on new price ticket costs, that are at random hiked by theatres following GST implementation.
Time to pay back
Theatres worry that they’ll have to pay local taxes from July 1, 2017. As a result, a few screens have held back the share quantity meant for distributors and producers from July 1. A outstanding theatre owner says, “Normally, we settle the distributor share when per week, however currently we are solely subsidence a section of it, because the Government is yet to clarify whether they can charge extra taxes. If the govt says it’s applicable from July 1, where will we go then?”
The full settlement for films like Ivan Thanthiran, Vanamagan, Vikram Vedha, Meesaya Murukku, is yet to be sorted out. The Tamil Film Chamber of Commerce is trying its best to get clarity on the local taxes situation, so that theatres will pass away the share quantity while not deductions.
A lot is riding on the Ajith film, the first ace release in Kollywood, after GST. it’s rumoured to own fetched ₹100 crore and a lot of from the sale of theatricals and alternative rights. plenty of high-budget films are due in the next 3 months, like Sivakarthikeyan’s Velaikkaran, Mahesh Babu’s Spyder, Suriya’s Thaanaa Serndha Koottam and the massive Deepavali release, Vijay’s Mersal.